PRIMADONA {pusaka}
CAMPAIGN
APRIL 15, 2018
A cross between traditions and modernity - Primadona {pusaka} unveils the classic fabric of songket in forms of current silhouettes. Follow the journey of a royalty in her chamber, expressing her love for her new ensembles.
A collective collaboration with:
View our collection gallery and video below!
ENTER AND MEET THE QUEEN
THE COLLECTION
{"items":["2b414582-4621-450c-8ffa-c8e6ba1e0c9b","4feb3b65-f76a-4f78-af4b-f52894d59c1c","219a78d9-5cfa-4791-9b95-61dbd5f95f22","295a3b81-1b52-4cde-95ce-28880edbb92c","a6b9d501-c51d-44ce-9f6e-f12d974c0172","4ec5fd49-fab4-49c7-aef9-ce17b835245b","878210e8-1cd6-463f-a150-6dbc9a22e038","1a4363b7-78e5-458d-b27e-76911974ae55","5de138a3-e227-42c2-980c-8a5cb9f1e94d","2aafd464-52c0-4b12-a6ef-4d0e22e9ec84","5df4954b-9fee-4092-964c-3c3534483c88","5d05e65b-0d68-47ec-b394-20a224974afe","62610fcf-e9a4-400d-b9cd-9a9cd95bbb1f","3bad7576-9c2b-4b83-8f51-ad1d804ae023","b2903b5b-be94-4278-8c2e-a8582a270420","9d6be2e3-cb88-48d7-a78f-83e9a813fdda","533cc4b4-1fba-4859-9091-e5098d6dcf90"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"fill","cubeRatio":1,"isVertical":true,"gallerySize":320,"collageAmount":0,"collageDensity":0,"groupTypes":"1","oneRow":false,"imageMargin":5,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":true,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":0,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":50,"rotatingGroupTypes":"","rotatingCubeRatio":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":3,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":0,"mobilePanorama":false,"placeGroupsLtr":false,"viewMode":"preview","thumbnailSpacings":0,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"useCustomButton":false,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_HOVER","galleryHorizontalAlign":"center","galleryTextAlign":"center","galleryVerticalAlign":"center","scrollSnap":false,"itemClick":"expand","fullscreen":true,"allowSocial":true,"allowDownload":false,"allowTitle":true,"allowDescription":false,"loveButton":true,"loveCounter":true,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","scrollDirection":0,"overlayAnimation":"NO_EFFECT","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowTitleExpand":true,"allowDescriptionExpand":true,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"APPEARS","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","calculateTextBoxHeightMode":"AUTOMATIC","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":0,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"textsVerticalPadding":0,"textsHorizontalPadding":0,"titleDescriptionSpace":6,"customButtonText":"","customButtonBorderWidth":1,"customButtonBorderRadius":0,"loadMoreButtonText":"Load more","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"NO_BACKGROUND","itemBorderWidth":0,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":1,"videoLoop":true,"gotStyleParams":true,"selectedLayout":"2|bottom|1|fill|true|0|true","showVideoPlayButton":true,"galleryImageRatio":2,"sharpParams":{"quality":90,"usm":{}},"imageLoadingWithColorMode":"PICKED_COLOR","imageRatioType":"FIXED","numberOfDisplayedItems":3,"itemBorderColor":"color-5","itemShadowOpacityAndColor":{"value":"rgba(0, 0, 0, 0.2)"},"textBoxBorderColor":"color-5","textBoxFillColor":"color-2","alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"galleryLayout":2,"itemOpacity":{"themeName":"color_15","value":"rgba(0,0,0,0.6)"},"itemFont":{"style":{"bold":false,"italic":false,"underline":false},"family":"didot-w01-italic","preset":"Heading-M","editorKey":"font_5","size":56,"fontStyleParam":true,"displayName":"Basic Heading","value":"font:normal normal normal 56px/1.161em didot-w01-italic,serif;"},"itemFontSlideshow":{"family":"didot-w01-italic","displayName":"Basic Heading","style":{"bold":false,"italic":false,"underline":false},"size":56,"preset":"Heading-M","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal normal 56px/1.161em didot-w01-italic,serif;"},"itemDescriptionFontSlideshow":{"family":"futura-lt-w01-book","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":20,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 20px/1.25em futura-lt-w01-book,sans-serif;"},"itemDescriptionFont":{"family":"futura-lt-w01-book","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":20,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 20px/1.25em futura-lt-w01-book,sans-serif;"},"itemFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(0,0,0,1)"},"itemDescriptionFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(0,0,0,1)"},"loadMoreButtonFont":{"family":"futura-lt-w01-book","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":20,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 20px/1.25em futura-lt-w01-book,sans-serif;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(0,0,0,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(0,0,0,1)"},"responsive":false,"modifiedGallerySize":true,"isAccessible":false,"allowLeanGallery":false,"layoutsVersion":2,"selectedLayoutV2":2,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0},"container":{"top":"","bottom":"","left":"","right":"","width":0,"height":1600,"position":"","avoidGallerySelfMeasure":true,"galleryWidth":2570,"galleryHeight":1600,"scrollBase":0}}